Service and department pages
A clear page for each service with who it is for, what to expect, preparation and how to book.
Industries
SEO for Medical Clinics
Help patients find the right doctor, service and clinic.
Patients search for a symptom, a service or a doctor, often with "near me" on the end. We make sure your clinic appears for those searches, that each service and doctor has a page worth ranking, and that booking is simple.
Sound familiar?
- Your specialists are listed on one page with no detail.
- People find you on Maps but call to ask basic questions.
- Different locations share one Google Business Profile or none.
Common signs
- Every department is squeezed onto one services page.
- Doctor profiles have no qualifications, languages or clinic days.
- Insurance, fees and new-patient information are hard to find.
- Location details differ between the website, Google and directories.
- Health content has no named author or medical reviewer.
Clinics have more pages to get right
A clinic is really several businesses under one roof: family medicine, specialists, diagnostics and sometimes dental. Each one has its own searches, and each needs a clear page, the right doctors attached and an easy next step.
We map services and doctors to the searches patients make, set up each location properly on Google, and make the site quick and simple for anyone feeling unwell and searching on a phone.
What we do for medical clinics
Practical work, agreed with you up front and reported every month.
Doctor profiles that build trust
Qualifications, specialties, languages and clinic days, with Physician schema linked to the right services.
Location and Maps setup
A Google Business Profile and location page for each site, with consistent details everywhere.
Medical schema
MedicalClinic, Physician and FAQ markup so search engines understand who you are and what you offer.
Patient questions answered
Insurance, fees, opening hours, parking and new-patient steps written clearly, so fewer calls are needed.
Accurate, reviewed content
Health content drafted for your clinicians to review, with author and reviewer details shown on the page.
Careful with health claims
We follow the advertising rules that apply to healthcare where you operate, avoid promises about results and keep patient privacy in mind for reviews and photos. Your clinical team signs off every health page before it is published.
Our Web Development Series
Websites we built for medical clinics
From our web development series: full websites planned around search, built to show how we approach this kind of business.
Related case studies
Published results for other clients, shown so you can see how we report. They are not a promise of what your business will see.
Local SEO
Aesthetic Clinic in Zurich
8,227 Google profile actions. 5,890 clicks to the site.
Read the case study →
Frequently Asked Questions
Can you do SEO for a clinic with many departments?
Yes. We plan a page structure that gives each department and key service its own page, connected to the right doctors and locations.
Do you need access to our booking system?
No. We only need to link to it and, if possible, track booking clicks. Your patient data stays where it is.
How do you handle doctor pages?
We gather qualifications, specialties and clinic days from your team and build consistent profiles. Each doctor approves their own page.
What do you report on?
Calls, booking clicks, direction requests and enquiries from search and Maps, plus the rankings and pages behind them.
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