Revenue over vanity metrics
We report on enquiries, sales and pipeline, not just rankings and traffic.
Resources
Sample SEO Report
What you will see from us every month.
This is an example of the monthly report we send clients. Every number on this page is made up to show the layout. Your own report uses real figures straight from Google Search Console, GA4 and, for local businesses, Google Business Profile.
SAMPLE DATA - for illustration only
Monthly SEO report
Example Business: October
A fictional local service business, used only to show the layout.
1. Summary
Organic clicks
2,100
+13.5% vs last month
Impressions
61K
+8.9% vs last month
Leads from organic
80
+20 vs last month
Avg. position
14.2
from 15.8 last month
Plain-English summary we write each month, for example: "Clicks grew for the fifth month in a row, mostly from the new service-area pages. Two pages lost positions after a competitor update; we have refreshed them this month."
2. Organic clicks (Google Search Console)
Sample data
3. Google impressions
Sample data
40KMay
44KJun
47KJul
52KAug
56KSep
61KOct
4. Leads and enquiries (GA4)
Sample data
| Action | Sep | Oct | Change |
|---|---|---|---|
| Contact form leads | 18 | 24 | +6 |
| WhatsApp clicks | 30 | 41 | +11 |
| Phone calls from Maps | 12 | 15 | +3 |
5. Priority keywords
Sample data
| Keyword | Last month | This month | Moved |
|---|---|---|---|
| emergency plumber [city] | 9 | 4 | ↑ 5 |
| boiler repair [area] | 14 | 6 | ↑ 8 |
| plumber near me | 22 | 11 | ↑ 11 |
| blocked drain [city] | 7 | 3 | ↑ 4 |
| bathroom fitting [city] | 31 | 18 | ↑ 13 |
6. Work completed this month
- Fixed redirect chains on old service URLs
- Published two new service-area pages
- Rewrote titles and meta descriptions on five pages
- Updated Google Business Profile services and photos
- Earned links from two relevant local sites
7. Plan for next month
- Refresh the two pages that lost positions
- Add FAQ content to the main service page
- Improve image loading on mobile templates
- Continue local link outreach
SAMPLE DATA - for illustration only
How we report
Our reporting follows the same rules as our case studies.
Real numbers from real dashboards
Figures come straight from your Google Search Console, GA4, Shopify or Google Business Profile.
A monthly reporting call
Growth SEO clients get a call each month to go through the report and agree priorities.
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