Seed & customer research
Language from sales calls, reviews and forums.
Keyword Research Services
Target the searches that turn into customers.
The right keywords decide whether SEO brings buyers or browsers. We research how your customers actually search, group keywords by intent and map them to pages so every piece of work has a clear commercial purpose.
Common signs
- You rank for keywords that never convert.
- Content topics are chosen by gut feel.
- Multiple pages target the same terms.
- You don't know which gaps competitors are exploiting.
The problem with Keyword Research done halfway
Most providers stop at a report. Issues stay in a backlog, competitors keep compounding, and the cost shows up later as lost enquiries and sales.
We treat Keyword Research as part of one plan with your content, links and conversions, so each fix is tied to a commercial outcome.
Book a Strategy CallWhat’s Included
Everything you need from Keyword Research, scoped to your site and goals.
Intent classification
Informational, commercial and transactional groups.
Opportunity scoring
Volume, difficulty and business value.
Competitor gaps
Keywords rivals rank for and you don't.
Topic clusters
Pillar and supporting page plans.
Keyword-to-page map
One clear target per page.
Our Keyword Research Process
A clear sequence, with visible progress every month.
01. Understand
- Customers, products and markets
02. Research
- Tools, SERPs and competitors
03. Prioritise
- Score and cluster
04. Map
- Page assignments and roadmap
Deliverables
What you receive — documented, shared and yours to keep.
- Keyword universe
- Intent clusters
- Opportunity scores
- Competitor gap list
- Keyword-to-page map
Why WhiteLinko
Revenue over vanity metrics
We report on enquiries, sales and pipeline — not just rankings and traffic.
Senior, hands-on team
Your work is planned by the founders and specialists, not passed to juniors.
Implementation, not just advice
We write the fixes, the copy and the outreach, or work directly with your developers.
You own everything
Accounts, content, data and links stay yours. No lock-in.
Keyword Research FAQs
Do you only target high-volume keywords?
No. Lower-volume, high-intent terms often bring the best customers.
How often should research be updated?
We review quarterly, or whenever you launch new products or markets.
Is this included in ongoing SEO?
Yes, it is the foundation of every plan.
Related Services
Expert content that ranks, gets cited and converts readers.
Optimise titles, content, headings and internal links page by page.
A clear, prioritised plan showing exactly what holds your site back.
Ready to Improve Your Keyword Research?
Tell us your site and goals. We'll show you the fastest wins and what they're worth — no cost, no obligation.