Local SEO case study · Jilt Clinic

8,227 Google profile actions. 5,890 clicks to the site.

Six months of steady local demand for a Zürich clinic. How WhiteLinko rebuilt Jilt Clinic's homepage, service pages and location pages for Google, answer engines and AI search, using 100% organic work.

8,227

Business Profile interactions · May–Oct 2026*

5,890

Website clicks from the profile · 72% of all interactions

8.18K

Organic Google clicks · 247K impressions (~3 months)

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Client: Jilt Clinic · jiltclinic.ch
Industry: Aesthetic medicine
Location: Paradeplatz, Zürich (CH)
Work: SEO · AEO · GEO

The challenge

A Paradeplatz clinic with a homepage that didn't sell it

Jilt Clinic offers minimally invasive aesthetic medicine in the centre of Zürich: hyaluronic acid fillers, muscle-relaxant wrinkle treatments, skin boosters, PRP, infusion therapy and fat-dissolving injections, across 30+ treatment pages.

Patients compare clinics on trust, results and location before they book. The site had to answer those questions, rank for the searches behind them and turn the visit into a consultation booking. We did it with organic search and organic social work.

The goal

Turn every homepage, treatment and location visit into a page that ranks in Google, answers the patient's question and ends in a booking.

What we found

The homepage was one paragraph, with no structure to scan
Service names didn't match how patients search (treatment + Zürich)
No pages for the locations patients search, like Paradeplatz or Bahnhofstrasse
No headline or hook to say why Jilt, and no path to “book a consultation”
Reviews, doctors and credentials weren't shown where patients decide
Content wasn't built for answer engines or AI search

Key results

The numbers, straight from the dashboards

Google Business Profile · May 2026 – Oct 2026 (Oct partial)

Profile interactions

8,227

calls, bookings, directions, clicks

Website clicks

5,890

made from the profile

Click share

72%

calculated: 5,890 ÷ 8,227

Monthly average

≈1,370

calculated: 8,227 ÷ 6 months

Google Search Console · ~3 months, daily

Total clicks

8.18K

organic, from Google

Impressions

247K

times shown in Google

Average CTR

3.3%

across the period

Avg. position

12.1

across the period

*October 2026 is a partial month (data up to ~18 Oct). No pre-project baseline was supplied, so this is not a before-vs-after growth claim: “before” means the qualitative state of the site. Averages and the 72% share are calculated from the dashboard totals.

Strategy & action steps

What we did, step by step

01
One paragraph → a sectioned homepage
Hero, intro, most popular treatments, treatment journey, patient feedback, Google reviews and Instagram, each in its own section.
02
Headline + hook at the top
“Experten für deine natürliche Schönheit” with the hook “Minimalinvasive Behandlungen, sichtbare Ergebnisse” and one clear booking button.
03
Researched service titles + service sections
Treatment pages titled the way patients search (treatment + Zürich) and split into sections: what it is, how it works, benefits, zones, process.
04
Programmatic location pages
One template, repeated for each treatment and location: Paradeplatz, Bahnhofstrasse and Zürich.
05
An on-page content funnel
Content ordered to move a visitor from understanding, to interest, to booking.
06
Reviews + E-E-A-T
Google reviews, patient feedback and named doctors with credentials, placed where patients decide.
07
SEO + AEO + GEO
Pages built to rank in Google, to answer questions directly, and to be easy for AI search tools to understand and cite.
08
Organic social graphics
Educational, on-brand graphics for Instagram, also shown on the homepage. Organic work.

Before vs after

From one paragraph to a homepage that books

Before: schematic of Jilt Clinic's one-paragraph homepage with no headline, sections, reviews, location or clear call to action — Before

After: Jilt Clinic homepage with headline and hook, popular treatments, treatment journey, Google reviews and a booking button — After

Illustrative mockups from the case study, recreated from the live site's imagery and copy (jiltclinic.ch). The “before” layout is a schematic of the one-paragraph homepage.