How to Use Google My Business to Get More Customers in 2023

You can’t overlook Google My Business’s power if you’re a small business owner trying to increase your customer base. A good online presence on Google can significantly impact your bottom line because more than 90% of customers use it to find local businesses. This post will demonstrate how to use Google My Business to get more customers in 2023.

What is Google My Business?

Businesses may manage their online presence through Google, including search and maps, using the free tool Google My Business. You may give prospective clients important details about your business, including your location, operating hours, and contact information, by creating and confirming your business on Google My Business. Also, you can communicate with customers by answering their reviews and publishing updates.

The sole requirement for employing it is that you must engage in some sort of face-to-face engagement with your clients. In short, you can’t have a Google My Business listing if you are entirely online.

Why You Should Use Google My Business

Are you an owner of a small business hoping to expand your customer in 2023? If so, Google My Business is a feature you simply can’t overlook. Here are a few factors supporting the use of Google My Business for business promotion:

• Improved Google visibility: By setting up a profile on Google My Business, you can make it simpler for people to find your company by having it appear in local search results and on Google Maps.
• Improved search ranking: A Google My Business page that has been properly optimized can make your company show up higher in search results, increasing your visibility and your chances of attracting clients.
• Comprehensive business information: On your Google My Business profile, you may include information about your company’s address, phone number, website, business hours, and more. This makes it simple for potential clients to find your business and reach out to you.
• Reviews from clients: Google My Business enables clients to post reviews of your firm, which can help establish credibility and trust with new clients. Negative reviews might sometimes offer insightful advice that you can use to develop your company.
• Mobile Friendly: Google My Business is mobile-friendly, making it simple for potential consumers to identify and contact your company from their smartphones or tablets.

Setting up a Google My Business Profile

Creating a profile is the first step in using Google My Business to increase client traffic. The procedure is as follows:

• Create a Google account: If you don’t already have one, register for one at google.com/accounts by following the instructions.
• Claim or create a business profile: Visit google.com/business and select “Start today” to claim or build a business profile. You’ll be asked to enter the name and address of your company. You must claim any Google profiles that your company may already have. If not, you’ll have to start over.
• Add basic details: When claiming or creating your business profile, you’ll need to fill it out with the necessary details, like your company name, address, phone number, and website.
• Validate your profile: Google will send you a postcard with a verification code to help you verify your profile. Once you have the postcard, input the code when logged into your Google My Business account.

Google My Business Profile Optimization

It’s time to optimize your profile for maximum impact when you’ve set it up. Here are a few pieces of advice:

Choose the appropriate categories

You will be prompted to choose the main category that best describes your business when you create your profile. Selecting a category that truly describes your company will enable Google to recognize its purpose and display it to the appropriate audience.

Upload high-quality Images

High-quality images can significantly alter how Google displays your business. Uploading professional images of your products, staff, and location will help promote your company and portray it in a favorable light.

Make a compelling business description

You have the opportunity to explain your company’s mission and goals in your business description. Make sure to write an engaging description that highlights your company’s distinctive selling propositions and helps it stand out from the competition.

Add new products and services

Potential clients can better understand what you offer and decide whether to visit your business by adding your services and products to your profile.

Encourage customers to leave reviews

Good reviews can increase your company’s exposure on Google and increase the likelihood that prospective clients will select your company over your rivals. By offering exceptional customer service and making it simple for them to submit reviews on your profile, you can encourage your customers to do so.

Managing Your Google My Business Profile

After setting up and optimizing your profile, it’s crucial to maintain it current and reply to consumer reviews. Here are a few pieces of advice:

Keep information up-to-date

Maintaining an accurate profile with information about your company, including your hours, website, and phone number, is important.

Reply to client feedback

Reacting to customer feedback demonstrates your value for your clients and your interest in their opinions. Make sure to answer all reviews—including unfavourable ones—quickly and courteously.

Publish regular updates

Making frequent updates to your Google My Business profile might help potential customers remember your company. Updates regarding new goods or services, sales, occasions, or anything else that would be of interest to your clients might be posted.

Use Google My Business Insights

When it comes to how customers are interacting with your business profile, Google My Business Insights offers useful information, such as how many people are viewing it, where they are coming from, and what actions they are taking. Use this information to boost your profile and inform your marketing approach.

Conclusion

For small businesses trying to increase their consumer base, Google My Business is an effective tool. You may improve your profile’s visibility on Google and draw more clients to your company by developing, optimizing, and actively maintaining it. Don’t pass up the chance to use Google My Business in 2023 to expand your company.

Frequently Asked Questions

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