How to Conduct an Initial SEO Audit on Your Website

The first step in SEO is to conduct an initial audit of your website. That will help you better understand what needs to be done to rank higher on the search engine results page (SERP).

Conducting an SEO audit is an excellent way to determine how your website performs. Conduct this type of examination regularly, as it will help you make improvements and monitor performance over time. You should consider the following sections when conducting an SEO audit on your site:

What is an SEO Audit?

SEO auditing is a way to measure the success of your website. By performing an SEO audit, you can view individual page statistics and get figures on overall traffic. This data will help optimize your site for better performance in search engines!

Conducting an Initial SEO Audit

An SEO audit involves a variety of factors. The following are the steps you need to take to conduct a basic audit of your website.

Step One: Make sure your website has only one version 

Check that the web version of your website is the only version. Consider all the ways someone could type your website’s address into a browser. You should 301 redirect alternative ways of writing your website’s domain to its canonical version.

Step Two: Perform a Website Crawl

Step Two: Perform a Website Crawl

If you want to make sure your site is optimized for search engines, you should conduct a website crawl. That means the crawler spiders your website the same way as Google does and gives up lots of proper analysis on setup and how it works with other sites. However, there are also free tools that do a great job, such as Moz. You should fix any problems found in the crawl report.

To get your site indexed by Google, perform a search on the following website: If you don’t want to use this web service, try using other internet engines like Yahoo or Bing and do it manually to be sure that your site is not being ignored when people are looking for content they may find valuable based on keywords of their choice at any given time.

Step Three: Check Indexation Issues

If Google does not index your site, then chances are no one will ever see what’s there! To check if an issue with getting the page indexed has arisen, follow these steps below; go here ( and click”

Step Four: Perform BASIC On-page SEO Checks 

Make these checks on all pages of your website. You need to ensure each page has a well-crafted and clickable title tag and a custom meta description that maximizes click-throughs. You also need to check that headers and sub-headers are being used correctly and are well-optimized. Also, make sure there is nothing irrelevant that slows your website down. 

Step Five: Check for Duplicate Content

Step Five: Check for Duplicate Content

Duplicating content is destructive for SEO because Google hates duplicate content. Not only does it devalue your site’s uniqueness, but it also has the potential to penalize traffic and rankings on both pages. Here are some ways you can avoid this problem:

Take a close look at all of the links coming in from other sites; if they’re linking directly back to one page or another without any variations, make sure that those two pages have a different copy (or even better yet-different URLs). This will help ensure that search engines know which version of each URL should rank higher when people use them as keywords later down the line.” 

It might be worthwhile keeping an eye out for anything suspicious like with Duplicate Checker Pro – just run through

Step Six: Analyze Your Website’s Traffic

Once you have taken the above steps, it is time to analyze your website’s traffic. Google Analytics will give you a quick overview of how well your site performs. If most pages are receiving little or no organic search engine traffic from google, take some more detailed looks at those lacking in keyword focus to find out why they are not ranking highly for desired keywords.


If you are looking to increase your digital marketing or SEO strategy, it is essential that you first identify what areas of the website need improvement. A free SEO audit will provide a complete overview of how well optimized your site is for search engines and which rankings should be improved. To get started on an in-depth audit, Please fill out our contact form with details below to send over a free report by Whitelinko!

About your business and we’ll send over a report detailing where we can make improvements!

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